1.   Responsive Website on Mobile First The layout of the purchase pages is also part of the customer’s shopping experience. Just imagine how disappointing it is for a customer to enter the site to buy and, simply, the page does not load or the process is very slow with several navigation errors because the page is not optimized for smartphones. It will not be long before the person gives up on the purchase. To improve the development of your website in the M-commerce format, it is essential that you hire a platform that offers the function of a responsive website or where you can create a fully customized layout for M-commerce. 

2.  Sell directly from social networks Thinking about customer experience in M-Commerce and not thinking about social networks is impossible. Technically, these are platforms outside of your site, so you don’t have as much control over usability. However, you have control over how you use these channels to achieve sales. Today, social networks are the major biggest purchase influencers, several of them already have specific features for companies. Facebook and Instagram, for example, allow you to create your own online catalog, directing to your online store or direct checkout. Using this tool, you can bring people who are interested in your product and ensure that they complete the purchase more quickly. Mobile-optimized sites are more likely to get higher rankings on search engines. The ads published on these social platforms are directly linked to the company’s websites, which further increases the optimization of web pages. Such sites attract the attention of customers and attract people directly to the online store.

3.  Offer a simplified registration Like everything in the virtual environment, purchases made by mobile devices must also be made simply, without bureaucracy. Generally, customers do not have the patience to make long registrations and, in M-commerce, even less. Simplify the customer’s registration part as much as possible to finalize the purchase. Ask for essential questions like name, surname, email and phone. You can add a few more specific things about your business, but don’t overdo it.

4.  Emphasize the security of your website Despite being a very safe way of shopping, people still have a certain fear of making purchases over the internet and being frauded, especially if it is through a mobile phone. To break this idea, it is important that you highlight all the security seals in your online store. Show customers that when they shop at your store, they are dealing with professional work. Another interesting idea is to show positive reviews from customers who have already lived the shopping experience in your eCommerce. This conveys confidence and shows that other people have already bought on the site and were very satisfied.